Mass Communication by Ralph E. Hanson

Author:Ralph E. Hanson [Hanson, Ralph E.]
Language: eng
Format: epub
Publisher: SAGE Publications
Published: 2018-11-15T08:00:00+00:00

Questioning the Media

How many different social media accounts do you have? Whom are they with? With whom do you communicate using social media? Do you ever think you share too much through social media? Why or why not?’

Who Are Our Social Media?

YouTube.

YouTube was founded by three friends who were early employees at Elon Musk’s internet payment company PayPal. When eBay bought out PayPal in 2002, Chad Hurley, Steven Chen, and Jawed Karim had their chance to try something new.50 The three got the idea for YouTube after a dinner party at Chen’s house where many of the guests, who were shooting video using video cameras or cell phones, wanted to share their videos.

“We found it very easy to share the photos with one another,” Chen says. “But when we tried to share the movies, and we tried to e-mail the movies, they kept getting rejected, bounced back . . . This was going to be more and more of a problem for different people.”51

“We saw an opportunity to help people with video,” Hurley said. “People have access to devices that have video capability from digital cameras to cell phones and don’t have an easy way to share those clips with one another. So we went about simplifying this process to empower everyone with the ability to use video online.”52

▼ Table 10.1 Top Social Media Sites

▼ Table 10.1 Top Social Media Sites Channel

Ages 18–24

All Adults

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